Looks like Blue Ivy is another “Levii’s Jeans” fan. Beyoncé and Jay-Z’s 12-year-old daughter, Blue Ivy Carter, looked chic — and very “Cowboy Carter” — in a pale blue denim-on-denim look as she ...

The first time I ever really paid attention to the color of my jeans was while sitting in urgent care, panicking because my hands had turned a sickly blue. Naturally, I assumed I was oxygen-deprived ...

Blue jeans, one of fashion’s most classic wardrobe staples, also happen to have one of fashion’s biggest environmental footprints. Billions of denim garments are produced each year, with the global ...

Levi’s 501 jean was so popular in the 1890s that the denim magnate created a “bargain” version to make the workwear pants accessible to a larger demographic. Dubbed the 201, or “No. 2,” Levi’s second ...

Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 — in more stores next year as it targets higher-end shoppers while keeping ...

For a few weeks in August, an American Eagle blue jeans advertisement featuring actress Sydney Sweeney ensorcelled the nation. The advertisement embraced a known truth—sex sells—and used a classically ...

A new exhibition opening at Galerie Canesso will highlight the contested origins of blue jeans, with the display of 17th-century paintings that appear to depict the fabric. Levi Strauss is often ...