We open with a close-up of a young woman’s face, shot from below. She gazes downward into the camera, her light brown hair hanging so low as to almost touch the lens. Her eyes are wide with what seems ...

It's taken me a long time to write this article, and here's why: I fell down the ASMR rabbit hole. ASMR is an acronym for Autonomous Sensory Meridian Response. There's little medical writing on ASMR, ...

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...

Traditional massages and sound-healing sessions are fine, but what if you could unwind using the very ASMR techniques you obsessively scroll through online in real life? Absurdly interesting, right?

April 9 is International ASMR Day, a celebration of all things soothing, whispery, and gently tap-tap-tapping into your nervous system in an oh-so-pleasing way. Whether you're already deeply familiar ...

Most of us have experienced tingling or “goosebumps” at some point, especially when we feel a strong positive emotion such as awe or excitement. But some people have this response when they listen to ...

ASMR-lovers in Toronto will soon have the chance to live out their TikTok For You Pages in real life as a brand-new 'ASMR spa' opens its doors. Oh, 2025. What an interesting time to be living in.