If you're a fast food aficionado, you're probably familiar with the two colors that dominate the fast food logo chain sphere, ...

The fact that many fast food chains share similar colors in their branding is no accident. Red and yellow dominate the color palettes of many major chains, and the reason is color psychology. Over 90% ...

Add Yahoo as a preferred source to see more of our stories on Google. In and Out Burger sign - Jon Hicks/Getty Images There's a science happening right in front of our eyes as we walk down the ...

The real story behind the girl with the red braids.

There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...