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Max Dresses Up as HBO in Black & White Logo Rebrand (Despite Previous Rejection of Brand)

Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...
Variety

Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ...

HBO Max’s new channels keep Friends and Game of Thrones playing 24/7

HBO Max first hinted at bringing curated channels to its streaming service last year, when it launched always-on channels ...
Android

Max Is Becoming HBO Max Again, Because Branding Is Hard

Two years after dropping ‘HBO’ from its branding, Warner Bros Discovery is bringing it back later this Summer. Just two years after dropping the ‘HBO’, Warner Bros. Discovery is bringing it back. The ...