Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking. Google Analytics is a crucial part of any online ...

With everyone switching from Universal Analytics to Google Analytics 4 (GA4), we figured this would be the most helpful example to demonstrate how easy form tracking is in GTM.

2. Adding the Microsoft Advertising UET Tag Now, we’ll cover setting up the Microsoft Advertising tag in GTM. Create a new tag and select Microsoft Advertising Universal Event Tracking as the ...

Let’s explore how the Conversions API (CAPI) and Server-Side Google Tag Manager (GTM) are revolutionising tracking, particularly within Africa’s evolving privacy landscape.