This collaboration combines Kargo's premium inventory and high-impact formats with Amazon Ads audience insights to deliver a ...

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its ...

Eskimi, a global media and creative AdTech platform, announced the launch of the Eskimi Impact Awards to celebrate bold achievements in programmatic advertising. This global initiative recognizes ...

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

The association’s Programmatic Transparency Benchmark report found “incremental progress” is being made, but there’s still work to be done.

Programmatic ad spend is expected to grow at a rate three times higher than non-programmatic. Of all ad dollars, over $157.35 billion will go to programmatic, according to the Programmatic Ad ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 ...

“Securing exclusive programmatic ad rights for News of the World represents a significant step forward for Viamedia in the streaming media landscape,” said David Solomon, CEO of Viamedia.