Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...

Here’s a wrap-up of a virtual round table conversation of industry leaders dissecting evolving marketing strategies in the ...

MCN launches the BIG Student Academy at Athar Festival 2025, empowering Saudi creative talent through mentorship and ...

Platformance has launched RADIUS, a retail media platform, together with Middle East Communications Network (MCN).

In his new role, Sal Daoud will be responsible for developing and executing MMG’s international commercial strategy.

Publicis Groupe Middle East has appointed Chris Solomi as Chief Digital Officer, a newly created role that reinforces the ...

Florian Pfeifer joins as the Managing Director and will join the Flywheel network's international leadership team.

The WPP - Google collaboration aims to revolutionise how brands approach integrated creative, production, media, experience ...

The NIVEA campaign used first-party retail data to connect online exposure with in-store conversion to drive growth.

Less than 72 hours and limited tickets left for the the Campaign Saudi Briefing: Media & Marketing 2025 in Riyadh.

Users who let their phones rest for seven hours each night, for seven consecutive nights, earn an AED 100 voucher, redeemable ...