Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing ...

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025 ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

On April 7, the Frito-Lay brand announced the arrival of Cheetos Pants, an amalgamation of fashion, function and fromage, ...

It was the most challenging of landings to pull off. The only airport in the world that required a sharp 47-degree turn at 700 feet on approach. At times a daunting task for pilots, one that meant ...

Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.

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Even as digital transformation becomes ubiquitous, digital marketing and creative agencies are far from being the partner of choice to execute these projects, despite the customer-facing nature of ...

UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.