From more social media roles to the threat of job cuts, recruiters report a mixed bag for mid-level marketers.

From the expanding CMO role to the need to banish the term ‘high performing’, it’s been a busy week. Here is my take.

To get the most of marketing teams in today’s challenging environment, give them psychological safety rather than greater ...

Under the new agreement, the US app will be split from the global business, with its algorithm to be trained only on US data.

Describing LinkedIn as a “holistic marketing engine”, the B2B SaaS firm’s focus on social has paid off in lead generation and brand awareness.

The average CMO tenure at top-listed US companies is just 4.1 years, according to new data from advisory firm Spencer Stuart.

The BBC has confirmed plans to create shows for YouTube for the first time, as it looks to reach younger, global audiences.

The streaming giant has long seen itself as a brand competing with all forms of leisure activity, not just fellow streamers ...

Performance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the ...

With the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly ...

Claudine Cheever joins Pinterest from Amazon, while Pinterest’s former CMO Andréa Mallard takes on a new role at Microsoft AI ...

OpenAI will begin testing ads on ChatGPT for some free and paid users on its low-cost subscription tier, designed to allow ...