More than a fifth (22.8%) of marketing leaders expect to make cuts in the next three months, according to exclusive IPA ...

Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the ...

There is of course a big social element. By coordinating quit attempts and getting people to give up at the same time, ...

From Nestlé’s CEO talking about the need to have the “best marketers in the industry” to the transformative power of ...

Charities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.

As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

David Lloyd Clubs “weaned” itself of discounting, implemented individual club MMMs and rebalanced its marketing spend to ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Striving to get on their customers’ “day one lists”, some B2B firms are positioning brand spend as the cherry on top of their ...

Google has developed a “P score” to assess different criteria when selecting creators, based on content style and their ...

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their ...

Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not strong enough”.