Vinay Subramanyam, Marketing Director, Kellanova South Asia, talks about the brand’s evolving media mix, their marketing ...

Pradeep Dwivedi, Group CEO of Eros Media World Group, has been elected to serve a three-year term, from 2025 to 2028 ...

VerSe Innovation reported financial performance for FY25, showing progress toward profitability. The company recorded an 88 ...

Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, talks about their recent KwikGPT, marketing strategy, and more ...

According to reports, the review covers all global markets and includes media planning, buying, and activation duties ...

After a career spanning two and a half decades building brands and brand communications, 15 of which were with the Ogilvy ...

WPP Media will work closely with Bayer to strengthen consumer engagement, optimize media efficiency, and integrate digital ...

PUMA has appointed Thomas John as its new Vice President People and Organization. In this role, he will oversee the company’s ...

Speaking at FICCI FRAMES, Kevin Vaz expressed that a light-touch regulatory regime is the optimal approach to ensure the ...

Asian Paints reopens the doors to one of its most iconic campaigns, Har Ghar Kuch Kehta Hai, with a refreshed lens for today’s evolving homes and relationships. With warm narration and nuanced ...

As influencer marketing grows into a multi-billion-dollar industry, brands need deeper insights than native analytics provide ...

Short videos are proving the most effective format for brand recall, with 53% of consumers citing them as key for awareness, according to an industry report ...