Ancora red is out; emerald green is in. Or so it seemed during the Gucci show at the opening of Milan Fashion Week, where it was as if Sabato De Sarno, the designer who abruptly left his job earlier this month, had practically never even been there. Fashion, it turns out, is fully capable of its own revisionist history. It’s that kind of moment.
For its F/W 25 collection, Gucci models walked through a dark green–coated space with a massive interlocking G logo in the middle. The color alone—a departure from the black cherry that has defined its recent seasons—set the tone for the next chapter of the Italian house.
Gucci signaled its creative transition on the first day of Milan Fashion Week by revealing a collection heavily referencing its past.
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Question of Milan Fashion Week
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Gucci kicks off Milan Fashion Week with furry coats as it awaits new designer
Gucci plays up its Gucci-ness at Milan Fashion Week
The rapid turnover of executives and creative directors at major luxury brands during the past 18 months has left some of the biggest names in fashion in a state of limbo. And nowhere has that been more apparent than on the opening days of Milan Fashion Week.
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Gucci opens Milan Fashion Week 2025 with bold new collection
The brand’s latest iteration of a ’70s accessory makes the horse bit the main event. First of Its Kind, Last of Its Kind tells the story of an exceptional accessory and the archival piece that inspired it.
A continuum of craft, taste, and culture that passes through time,” the show notes for Gucci’s Fall 2025 collection began. Furthermore, the press release explicates that a fashion house has
Gucci may be in flux, with the shocking news of Sabato De Sarno’s departure just weeks before its Fall 2025 show in Milan. We will miss De Sarno’s Gucci, one that melded archival touches with his
The collection, inspired by house founder Guccio Gucci, pulled classic brand references—with a focus on ’70s flair.
Instead, skin looked gently blurred with a natural flush and fluffed, organic eyebrow shapes. McGrath’s most striking detail for this season’s show had to be the skin. Fresh and radiant but crucially sans shine,
If you know someone who prefers "feminine" fragrance, then the Gucci Bamboo Eau de Parfum has a scent that will impress. While a 50ml bottle is worth a hefty £90, The Perfume Shop has dropped it by half-price to just £44.99.
Gone is the deep Gucci red. Here is the dark Gucci green. The fashion house signaled its creative transition on the first day of Milan Fashion Week on Tuesday by sheathing the runway in a plush green carpet and pleated drapery.
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