This year, Gen X-ers in the United States will spend an estimated $86 billion on beauty, said Juan Caballero, head of insights and analytics at World Data Lab, which recently released a report on ...

Lightweight, with a vitamin-packed formulation, this foundation feels almost like a “second skin,” according to one of our ...

In The Lowdown episode 2, Lee (Ethan Hawke) meets some very bad people, and we discover who the scariest person in the show ...

The collision of Helene with anti-LGBTQ+ laws passed in North Carolina in 2023 laid bare what activists call the “twin storms ...

These DIY Halloween costumes for kids are affordable, fun and oh so cute! Have the best-dressed kid in town with these DIY Halloween costumes for kids Is there anything cuter than a little kid dressed ...

Beloved TV host Jimmy Kimmel called out President JD Vance for remarks he made about the star's popularity amid his temporary ...

It’s been over three decades since Showgirls — the campy comedy (though technically billed as a drama) — hit the big screen.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup ...

The wedding weekend for Selena Gomez and Benny Blanco is taking shape at a secluded Montecito estate. Event preparations include a spacious white tent for guests and a darker tent designated for the ...

A new Eskimi study highlights this gap, ranking Ghana in the 25th place among the countries running the most Gen Z-focused ad campaigns.