LEXINGTON, Ky.—The independent ad rep firm Viamedia has announced a deal to acquire LocalFactor, a Westport, ...

Melanie Babcock, Vice President of Home Depot's retail media network Orange Access Media, is prioritizing the supplier ...

S4 Capital's revenues shrank again last year amid continued economic uncertainty and weaker spending from the ad group's ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A human rights campaigner, Tanya O'Carroll, has succeeded in forcing social media giant Meta not to use her data for targeted ...

Google has said that news is unprofitable for its adverting business following the results of an experiment it ran in eight ...

Given threats to women's rights and the rollback of DEI efforts due to political pressure, the time to champion women's voices in our industry is now.

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

Spectrum Reach began piloting ARO in key markets in 2024 and has since run over 5,600 reports providing advertisers with full ...

The technology sector continues to be a dominant force in the financial markets, offering investors strong growth ...

In Schreiber’s eyes, the ad made State Farm “look ridiculous” for mocking bots that were already outperforming human agents ...

Here is a close look at AppLovin stock, and how analysts expect shares of the tech company to perform through the rest of the ...