The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

Jenny Lee: AI-driven optimisation will be effective in addressing privacy concerns in the ad tech space. As a simple example, with the help of AI and machine learning, contextual targeting can be done ...

As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer.

I also noted that executives who work in ad tech always refuse to admit that advertising actually slows down web pages. Two ad tech execs took me to task on Twitter, arguing that publishers are ...

“For example, Diana's Bananas can launch ... Instacart's VP of Ads Product Ali Miller said the new tech, described as a “one-stop advertising platform,” enables brands to create and deploy ...

A recent ad tech report from Epom suggests that the medium rectangle ... Video ads, dynamic ads based on HTML5, small rectangles (180×150), and mobile banners (320x50) are just a few examples of ...

On one hand the phasing out of third-party cookies means it must leverage new approaches to gaining user insights. But on the ...