As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

Among today’s creative highlights, AT&T gets unexpected mileage from a sweater it made for Cooper Flagg’s grandmother; Serena ...

Saurabh Mittal is a data scientist with a specialization in advertisement technology. He is particularly proficient at ...

BI spoke with seven recruiters about the best names to have on your résumé if you work in tech.

ChatGPT's new GPT-4o image generation capabilities are impressive, but these tips can help you create even better images.

Explore 50+ statistics on casino marketing and gambling ads in 2025. Discover spending trends, social media impact, and hidden risks.

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

On one hand the phasing out of third-party cookies means it must leverage new approaches to gaining user insights. But on the ...

Tech and music promotions shop Into-it’s alternative to programmatic advertising launches with publishers including the Guardian and Independent.

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

With the ACC distributing television revenue based largely on football viewership, Virginia Tech may look to cancel some ...