Spotify says there has been a significant surge in heartbreak song streams in Nigeria during the Valentine’s Day season, with a 626 per cent increase between 2022 and 2024.
Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa, revealed this trend in a statement released on Thursday in Lagos.
Nigerian men are turning to their playlists to process their emotions, with a staggering 626 per cent overall growth in heartbreak streams from 2022 to 2024.