The occasion inspires brand campaigns featuring pranks, offers and fake product launches to grab people’s attention ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public relations challenges.

Over the years, the ‘fool’ in April Fool’s Day has diminished as consumers become more critical and clued-in, reducing the element of surprise that once characterised the occasion. Schema Theory ...

Although the idea of a Tiffany-branded digital currency was an elaborate April Fool's prank, the company produced 499 limited-edition 18-karat gold coins that sold for $9,999 each. Each coin was ...

April Fool’s Day has evolved into a golden opportunity for brands to engage with consumers ... Here’s a roundup of some of the most talked-about campaigns: Manforce Condoms took the artificial ...

Why would a brand put itself out there on April Fools' Day? Well, it can pay off ... "By incorporating humor and cheekiness into our marketing, we can create memorable campaigns that stand out in a ...

While the campaign is a prank with its release timed with April 1, mPokket emphasises the importance of responsible financial habits and planning. Hyphen unveils Mango lip balm innovation In an ...

Why would a brand put itself out there on April Fools' Day? Well ... we can create memorable campaigns that stand out in a crowded marketplace." Back in 2020, Journelle teased men's lace lingerie ...