Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

We spent the year testing hundreds of products, searching for the ones that make us look and feel best—these are our findings ...

The best musk fragrances have been taking over our editors’ fragrance rotations for their hazy, warm profiles that detours ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

Just a bunch of fashion and beauty items that'll consistently help you look put together without even trying. View Entire ...

Whether it’s cream, serum, or fragrance ... to keep you looking and feeling your best, no matter the weather. Keep reading below for our full selection of the best beauty products this March 2025.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you’re looking for an everyday scent or just want a more affordable alternative to your favorite luxury perfume, this is a must-try.

It takes a lot for a perfume to stand the test of time, and the classic fragrances that transcend decades tend to be bold and ...

Finally, wash day. While this is a great routine to avoid overwashing, product buildup from avoiding shampooing is its own ...

And rhubarb is proving to be the most tempting one of all. Offering up a fresh alternative to the richer, more syrupy notes ...