The success of Obsession led Calvin Klein to create Eternity, which came out in August 1988. The brand spent $18 million to ...

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...

Whether you’re looking for an everyday scent or just want a more affordable alternative to your favorite luxury perfume, this is a must-try.

It’s not just hotels and casinos that are spritzing their essence into the air these days. Here in L.A., businesses from Bird ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

READ MORE: Beauty buffs are snapping up iconic £245 Maison Francis Kurkdijan perfume for £5.62 READ MORE: Boots shopper ditches Chanel for 'beautiful' perfume that's reduced to £54 Over on ...

Brands provide a powerful source of value to companies, and currently, the value of brands, along with other intangible ...

The concept of a fragrance wardrobe is just like that of garments: a carefully curated assortment of scents that truly fit ...

For most of my adult life, I wouldn’t dare wear a sweet perfume. The fragrance family felt childish, basic, and lowbrow, which was entirely out of line with the sophisticated beauty editor ...

In an era of extraordinary turnover at top fashion houses, brands often lean into their classics—from Gucci’s bamboo-handle ...