It’s not just hotels and casinos that are spritzing their essence into the air these days. Here in L.A., businesses from Bird ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

It takes a lot for a perfume to stand the test of time, and the classic fragrances that transcend decades tend to be bold and ...

LONDON-Chanel has seized the power of London's spring sunshine for its Rogue Coco playground pop-up in Covent Garden. The city's blue skies were a perfect fit for the French brand's immersive ...

But in 2025, I don’t think I’ve worn a single perfume that didn’t include a vanilla, cherry, or whipped cream note, or a ...

Whether you’re looking for an everyday scent or just want a more affordable alternative to your favorite luxury perfume, this is a must-try.

And rhubarb is proving to be the most tempting one of all. Offering up a fresh alternative to the richer, more syrupy notes ...