Channel 5’s original logo, devised by Wolff Olins and Saatchi & Saatchi In its relatively brief history, the channel has undergone several makeovers: Wolff Olins and Saatchi & Saatchi devised its ...

The new logo, which sees a yellow number five on a blue background, will be used by the channel from Wednesday (12th March). The decision to change its name was initially announced in August last year ...