The shine is where this tinted lip oil truly steals the show. Described as “the perfect color,” one fan of the Berry Involved ...

Any beauty fan worth their weight in lip gloss knows that packaging has a way of pulling you in (and, yes, often making up a big chunk of the product’s cost). Those sleek, Instagram-ready designs?

There's a reason the viral Laneige lip mask has gained a cult-like following. Here's why shoppers can't get enough — details!

Hurry, get 50% off Kylie Jenner's color-changing lip tint and Tracee Ellis Ross' curl gel—only for 24 hours at Ulta. Plus, ...