Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Abstract: This paper presents a radio-frequency identification (RFID)-based shock-sensor system. The impedance characteristics of tilt/vibration sensors incorporated in the RFID tag change when the ...

Your retargeting platform swears it delivered 5.1X. But your bank account tells a different story—revenue is flat, and you ...

Telugu Desam Party hails government's decision to convert RINL-VSP power dues into equity, boosting Andhra Pradesh's steel ...

The three teams that have the shortest average distance to go on third downs offensively — Utah, Indiana and Missouri — are a ...

Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...

Marketing measurement has never been more complex.At any given moment, there’s a new tool promising to revolutionise the way ...

In today’s fast-paced accountancy world, the real question is not whether firms track their performance — but whether they’re measuring what truly matters.

Q4 is crowded, costs are rising, and messy UX hurts every step. Greg shares how to fix the basics first, use AI where it speeds decisions, and reduce mobile ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach and attention. By combining Adelaide’s AU with Nielsen’s established reach ...

For decades the United States has lived between two systems of measurement. This documentary explores how America nearly adopted the metric system, why it stopped halfway, and how this decision still ...