Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Your retargeting platform swears it delivered 5.1X. But your bank account tells a different story—revenue is flat, and you ...

Telugu Desam Party hails government's decision to convert RINL-VSP power dues into equity, boosting Andhra Pradesh's steel ...

The three teams that have the shortest average distance to go on third downs offensively — Utah, Indiana and Missouri — are a ...

Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...

Marketing measurement has never been more complex.At any given moment, there’s a new tool promising to revolutionise the way ...

In today’s fast-paced accountancy world, the real question is not whether firms track their performance — but whether they’re measuring what truly matters.

As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach and attention. By combining Adelaide’s AU with Nielsen’s established reach ...

By simplifying the numbers I tracked midrace, I felt less anxious, more focused, and actually enjoyed running more.

For decades the United States has lived between two systems of measurement. This documentary explores how America nearly adopted the metric system, why it stopped halfway, and how this decision still ...

I know many computer languages, but I’ve struggled all my life to learn a second human language. One of my problems is that I can’t stop trying to translate in my head. Just like Morse code, you need ...