For decades, neon signage has been a staple of American business culture. From the vibrant lights of Las Vegas to the ...

But if the neon signs are deeply stained ... Once the power's cut, allow the lights to cool down for an hour or so.

AND THEN MY FATHER AND I STARTED COLLECTING NEON SIGNS AND PORCELAIN SIGNS. JUST COOL OLD AMERICANA STUFF. MAX GUTMANS AND HIS FATHER, STEVE BEGAN TO LIGHT THINGS UP DECADES AGO AS A HOBBY.