As Black History Month unfolds, Black-owned and founded beauty brands are making profound strides in championing what inclusivity looks like in the beauty industry.

She stunned in a dreamy custom Vivienne Westwood gown as she revealed her haircare brand will be available in the beauty ...

I chatted with PureWow editors and staffers, looked at countless reviews and even asked my own family members for the ...

He opted for clean cut and dapper suits from designers like Saint Laurent, and Rihanna at his side wore similar outfits.

Stick a celebrity name (or face) on something and people will buy it. A celebrity's backing can make a product feel like less ...

You can stop cringing every time you add a bottle of Olaplex or Glossier Cloud Paint to your cart — because these cheaper ...

"After a single spritz of this intoxicating perfume, I was hooked. Its notes of almond, bergamot, orange blossom, sandalwood, ...

Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of ...

"It's very comfortable and versatile loungewear that can work for going out, chilling at the house, out on the boat. It's ...

Rihanna, the ultimate fashion icon, continues to shock and inspire with her trend-setting maternity style, even as she awaits ...

Explore the best 2025 Presidents' Day sales. Discover standout deals from Old Navy, Coach Outlet, Free People, Anthropologie, ...

Despite offering some of the best travel gear, beauty products, and fashion out there, Black-owned businesses still don't ...