Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

In a recent “Lives of Tomorrow” podcast, WGSN’s Erin Rechner, head of kids wear, said comfort is increasingly important, ...

For years, beauty brands focused on millennials, then pivoted hard toward Gen Z. Now, attention is shifting again. Gen Alpha, ...

From early morning queues for Labubus to treating “job” like a swear word, Gen Z and Gen Alpha have spent 2025 rewriting the ...

Discover interesting research on what Gen Alpha wants and learn how we should respond to ensure their success.

The West Coast fast food chain has officially nixed the number 67 from its ticket order system after crowds of kids and teens ...

The next era of leadership will require something new: the ability to orchestrate the work of humans and machines.