Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. ChatGPT’s third anniversary is an appropriate time to reflect on ...

Queen's University, Ontario provides funding as a founding partner of The Conversation CA. Queen's University, Ontario provides funding as a member of The Conversation CA-FR. As Generation Z — those ...

From analog hobbies to tech curfews, these Gen Zers are experimenting with science-backed ways to help their brains feel a little less foggy. Doomscrolling has taken over our screen time, and ...

As the fast food industry struggles, Taco Bell is still seeing sales rise, thanks in part to Gen Z. WSJ spoke with CEO Sean Tresvant about how the brand keeps its base excited even as they pull back ...

We look at their habits on Black Friday. By Kailyn Rhone I cover retail and personal finance. Last year, Ella Henry bought all her holiday gifts secondhand. Henry, a 21-year-old student at Western ...

President Donald Trump's approval rating among Gen Z Americans has improved, according to a new poll. Polling by The Economist/YouGov shows that while it is still underwater, Trump's net approval ...

Gen Z is accused of a lot of things. We’re soft, too woke, and emotional snowflakes. We can’t order drinks at the bar, we’re not partying, and we can’t make small talk. So it’s no wonder why I tend to ...

In an era dominated by screens and rapid change, Generation Z, those roughly aged 13 to 28 and often dubbed “Zoomers,” are emerging as our 21st-century equivalent of the “Lost Generation.” This cohort ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Aaron McDade is a breaking news reporter for Investopedia. He is an experienced journalist who has covered everything from the latest in business and tech news to sports and international news like ...

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