Gone is the deep Gucci red. Here is the dark Gucci green. The fashion house signaled its creative transition on the first day of Milan Fashion Week on Tuesday by sheathing the showroom in a plush ...

As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Red was the signature color of the now-ended Sabato De Sarno era, and the color switch from red to green — both integral to the Gucci stripe logo — put a definitive line under it. The design ...