As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Gucci introduced a bold shift from red to green at Milan Fashion Week, marking a transition after Sabato De Sarno’s exit. The ...

Red was the signature color of the now-ended Sabato De Sarno era, and the color switch from red to green — both integral to the Gucci stripe logo — put a definitive line under it. The design ...