New Apple TV Intro Was Made With Practical Effects

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple TV’s colorful new intro was created with real glass and practical effects

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...
Comic Basics on MSN

Apple Unveils New Streaming Intro—Filmed Entirely With Practical Effects In-Camera

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.
Macworld on MSN

Apple TV’s new glassy intro wasn’t created on a Mac

Macworld Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card ...