Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. I started my marketing career working at global technology ...

One recent Saturday I put clothes in the dryer before heading out for a bike ride with my kids. I pressed the Start button. Nothing happened. I checked the knobs, opened and closed the dryer door.

From album launches to hidden clues, Taylor Swift shows how emotional connection and clever storytelling make her a blueprint ...

Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...

With the rapid integration of AI and automation into the marketing sphere, staying ahead of the curve requires continuous ...

In my 25 years of working with large datasets, from developing early machine learning algorithms for multimedia systems in the 1990s to optimizing the email marketing infrastructure at GSI Commerce in ...

Opinions expressed by Entrepreneur contributors are their own. The term machine learning was first introduced by Arthur Samuel in 1959. Machine learning is a type of artificial intelligence that gives ...

Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface of the potential applications of this technology. In ...

Marketing has been evolving from a discipline based on gut instincts to one relying on empirical data. In fact, marketing today is almost completely driven by data, and companies are collecting oceans ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

A marketing makeover is underway. Machine learning is shaking up standard practices and enabling radical improvements around personalization, customer segmentation, and campaign performance. For early ...

Today, few financial advisors have sufficiently scaled their marketing approach to match the evolving needs of clients and prospects. This is especially true when those needs are more complex, ...