PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

After nine months of work, we’ve crowned 31 new skin-care picks (plus plenty of sunscreens). Now, some of our favorites are ...

Finding the perfect universal lip colour isn’t easy but the experts know what works. From the ultimate nude to a high-shine ...

Whether you're looking for the perfect summer glow or a bold vacation look, these new launches promise to elevate your beauty ...

For the next 48 hours, the entire site is 30 percent off with the code SAVE30. And while there are plenty of ...

Below, shop Barlow’s under-$60 essentials for making your dollars go the distance , from a $5 lip gloss to that Kérastase ...

LOUISVILLE, Ky. - A passion for makeup and love for animals led 13-year-old Norah Martin to launch Peach Cosmetics. The ...

Use the code " ABHINSIDER " at checkout to take 25% off sitewide with zero exclusions—woo! The limited-time deals event takes ...

Gabrielle Union swears by this lipgloss and it's 25% off right now. Stock up on the ultra-flattering formula before it's gone ...

Any beauty fan worth their weight in lip gloss knows that packaging has a way of pulling you in (and, yes, often making up a big chunk of the product’s cost). Those sleek, Instagram-ready designs?

Vanita Henderson, MUA, a makeup artist and entrepreneur taught youth how to add pigment, flavor and vitamin E to a lip gloss ...

Make your lips pop and look fabulous with Maybelline's long-lasting hydrating gloss, featuring hyaluronic acid and now ...