SEGA and the International Olympic Committee have today announced that they are teaming up on a new "co-branded merchandising programme" featuring none other than Sonic the Hedgehog. The multi-year ...

Here are the three pieces of Sonic the Hedgehog Olympics official art so far. One features a silhouette of Sonic snowboarding above the iconic rings. Another features an outline of him in the five ...

And Sonic teamed up with Super Mario in a video game and headlined a “Sonic at the Olympic Games” app that were both created for the 2020 Summer Games in Tokyo that ended up being delayed a year due ...

SEGA and the IOC’s main ambition is to launch a complete collection of products related to this collaboration in 2026. To achieve this, both organizations are actively seeking key partners who wish to ...

Sega has a long history with the Olympic Games after helming the Mario & Sonic at the Olympic Games series alongside Nintendo for over a decade. Now Sonic is teaming up with the IOC once again, and ...

The first look at the upcoming “Five Rings” collaboration was unveiled Tuesday, Oct. 7, 2025, with artwork featuring Sonic alongside the Olympic symbol. A full ...

TOKYO--(BUSINESS WIRE)--Today, SEGA CORPORATION and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, announced a new multi-year ...

Sega Corporation and the International Olympic Committee have joined forces for a new multi-year agreement for "Sonic the Hedgehog." ...

Sega and the International Olympic Committee (IOC) have announced a new multi-year licensing deal. The partnership will see both firms launch a "co-branded merchandising programme" featuring Sonic the ...

Today, SEGA CORPORATION and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, announced a new multi-year agreement celebrating the ...

Sonic the Hedgehog isn’t quite done with the Olympics, as Sega and the International Olympics Committee (IOC) have inked a new multi-year licensing deal. This collaboration will kick off with “Five ...

Sonic Racing CrossWorlds has brought Sonic back to the racing scene. Sonic’s foray into karting brings a greater feeling of speed, at the cost of some overall polish. The game also brings a unique ...