LEXINGTON, Ky.—The independent ad rep firm Viamedia has announced a deal to acquire LocalFactor, a Westport, ...
The Desk on MSN4h
Viamedia acquires ad programmer LocalFactorViamedia, the country's biggest independent representative firm for digital and linear advertisers, has acquired omnichannel ...
Adweek on MSN14h
Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB ReportMore than 500 subject matter experts across the buy and sell sides were surveyed for IAB's State of Data 2025: The Now, The ...
Ipl: In the first edition of the Big BE story, that analyses landmark developments in marketing and advertising, we look at ...
While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...
What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...
At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and ...
Unlock the ultimate viewing experience with the top 40 inch Smart TVs in 2025. These highly rated models revolutionize home ...
All3Media, behind such hits as ‘Fleabag’ and ‘Midsomer Murders,’ has struck key deals in multiple territories for New ...
A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera. Don't let inefficiencies slow ...
A smartphone’s longevity depends on two key factors: build quality and software support. A well-built device with durable ...
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