In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

LEXINGTON, Ky.—The independent ad rep firm Viamedia has announced a deal to acquire LocalFactor, a Westport, ...

Did you know that nearly 54% of social media users browse platforms to research products This staggering statistic highlights ...

Elaborating on his stance, he said, “Now, while social media amplifies OOH ... offering one cross-device brand experience with maximum physical visibility and online activity.” ...

Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning ...

Virgin has confirmed that the iPad is available when signing up for the Mega Volt Bundle. For those unaware, this ultimate ...

Now, images have been leaked online, which appear to showcase its successor – the CMF Phone 2. There's a lot to unpack from ...

More than 500 subject matter experts across the buy and sell sides were surveyed for IAB's State of Data 2025: The Now, The ...

The UK and Australia have introduced new laws to protect public service media apps. Read more at straitstimes.com.

Vivo has been consistently expanding its Y300 series in China. Last year, the brand unveiled the Vivo Y300 and Y300 Pro, and ...

Ipl: In the first edition of the Big BE story, that analyses landmark developments in marketing and advertising, we look at ...

Second-generation Chromecast and Chromecast Audio users are currently experiencing critical issues with their devices. Now, a ...