Some of the biggest boutique fragrance brands have already jumped lept on the trend, most recently It-girl favourite brand Merit Beauty with their highly anticipated launch into perfume. The brands ...

FYI, an eau de toilette (EDT), by definition, won’t last as long as an eau de parfum (EDP) because the concentration of perfume oil to alcohol/water is lower. And it's worth noting that scents are ...

If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

Got a thing for figs? Love some patchouli? (Us too). Well, these are the notes you want to look out for when hunting down your next perfume purchase. Nope, this isn’t a sneaky plug for Ancestry ...

“Woody fragrances have depth, richness, and are more [inherently] masculine,” says Leila Zagwolsky, co-founder and CEO of the perfume discovery platform Luxury Scent Box (LUXSB). Aromatic and ...

We're going to start this dive into Zara perfume 'smell-a-like's with a disclaimer. We aren't dupe-crazy here at Cosmo. While we do love a genuine, affordable option that is *just like* an ...

It also takes its cue from the original Mitsouko perfume composed by Jacques Guerlain in 1919 – a velvety, peachy-soft skin chypre which featured, for the first time, a peach impression from a ...

Pêche Mirage, created by Guerlain’s Director of Perfume Creation Delphine Jelk ... first exemplified in the 1919 fragrance Mitsouko. Accompanying the launch, French visual artist Charles Pétillon ...

It's warm, inviting and a total compliment magnet. The best part about this perfume is that it smells ever so slightly different on everyone. Marie Claire UK's Senior Beauty Editor, Katie Thomas ...

Made of Starlight was released in early 2014 as a special edition of the Taylor perfume. Although it mirrored Taylor’s retro-esque packaging and many of its floral-fruity fragrance notes ...

“The lasting power of this perfume’s fine extracts and oils is unparalleled,” says beauty writer Tracy Achonwa. “A crisp accord of citrus and amber, it’s clean with a sophisticated base that reels in ...

As a beauty editor with an obsession for shopping for perfume - I know it's a unique experience. You're thrown into a whirlwind of olfactory experiences and can often spend headache-inducing minutes ...