Google just acquired this eye tracking company

Google could buy eye-tracking startup for upcoming smart glasses
Google is reportedly set to acquire AdHawk, an eye-tracking startup, to implement its technology in future smart glass projects.
Google just acquired this eye tracking company — hinting at the return of Google glasses
However, over the last year, Google has seemingly set itself up to return to smart glasses. Recently, Bloomberg reported that Google is in talks to purchase AdHawk Microsystems, which makes eye-tracking technology.
Google Reportedly Set to Acquire Eye-tracking Startup to Bolster Android XR Hardware Efforts
Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc., something that would strengthen the company’s ongoing foray into XR headsets and glasses. As reported by Bloomberg’s Mark Gurman,
Google Is Poised to Acquire Eye-Tracking Startup for Future Glasses
Alphabet Inc.’s Google is in final talks to acquire AdHawk Microsystems Inc., a maker of eye-tracking technology, part of a renewed push into headsets and smart glasses.
Google may acquire AdHawk for its eye-tracking tech
According to Bloomberg, Google is in talks about buying AdHawk Microsystems, a company specializing in eye-tracking technology for wearable devices. The deal is reportedly worth $115 million. Interestingly, Meta attempted to acquire AdHawk back in 2022. AdHawk also has backing from major tech players like HP, Samsung, and Intel.
Google reportedly negotiating $115M deal for eye-tracking startup AdHawk Microsystems
Google LLC is reportedly in final talks to acquire AdHawk Microsystems Inc., a maker of eye-tracking technology, for $115 million.
Google in final talks to acquire AdHawk for eye-tracking tech – report
The potential deal includes a contingent payment of $15m, subject to AdHawk meeting certain performance benchmarks.
Google reportedly looking at smart glasses — again
The company designs and produces all of the system’s components, “from silicon to cloud” — the chips and micro optics, the hardware, with reference designs, and the algorithms and software necessary to make it all work.
Google might be putting its money where the smart glasses are.
I’m willing to bet you’ve never heard of AdHawk, but it’s a Canadian startup that specializes in advanced eye tracking technology. Bloomberg’s Mark Gurman reports that Google is set to sign a $115 million deal to buy AdHawk.
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