Our vision is clear: to be the consulting partner that enterprises turn to when they want growth that’s strategic, ...
In separate announcements Wednesday, a pair of agencies shared business updates both aimed at leveling up their respective ...
State privacy laws are reshaping the way pharmaceutical companies reach patients, said Katie Carr, chief revenue officer at ...
Campaign Middle East on MSNOpinion
Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’
Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...
Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, ...
Cathay Pacific appoints Vinod Viswanathan, Piyuli Bhattacharjee, and Arjun Bhatia as regional heads for SAMEA.
Cathay Pacific on Monday said it has appointed Vinod Viswanathan as its Regional Head of Trade Sales for India and Sri Lanka.
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