The J.M. Smuckers Company, the Ohio-based parent company of Smucker’s, is suing Trader Joe’s, claiming that the grocer’s ...

We all know the marketing mix, or the 4 Ps of Marketing, but what if we focus more on the consumer side of things and come up ...

Kerala government launches Export Promotion, Logistics, and ESG policies to transform industrial landscape and attract ...

NPR President and CEO Katherine Maher announced today that Mishka Pitter-Armand will become NPR's Chief Marketing Officer.

Marketers optimize for AI search, Walmart’s partnership with OpenAI raises new questions, Instagram seeks a PG-13 rating.

Professionals from the hospitality industry in New York City got a chance on Wednesday to taste some of the best sake from ...

Peloton stock could receive a nice boost from new AI-powered products. Click here to learn more about PTON's upside potential ...

This Diwali, as connection and nostalgia take center stage, chatbots are helping brands deliver both personalised greetings ...

New Macquarie Business School research shows CEOs turn to their Chief Technology Officers—not their marketing gurus—when ...

Consumers are more likely to choose a higher-priced item when it's correlated with messages that emphasize an increase in the ...

The beauty industry has never been more diverse. Neither has its audience. Gen Z, Millennials, Gen X, and Baby Boomers all ...