Soundwave as a character has been popular for over 40 years (Hasbro) If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ...

Inspired by Skybound Entertainment’s Transformers comics, the new Optimus Prime figure captures an important comic moment for the robot.

Hasbro unveils a new Transformers G1 Autobot Wheelie figure for Walmart Collector Con exclusives Wheelie comes in ...

A major upcoming Transformers event will give fans the chance to own an exclusive Decepticon action figure that's truly a ...

LEGO has focused more on the 18+ age range in recent years, releasing plenty of LEGO sets for adults. One of the ways this manifests is in sets that play to adults’ nostalgia for when they were kids.

If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ever? It used to be that toys were made and enjoyed solely by children.

In the 1980s, Hasbro's mega-popular Transformers toy line spawned an animated series, an animated movie, and a run in Marvel comics. The Transformers saga continued throughout the '90s and '00s with ...

Toys 'R' Us is mounting a comeback in the United States, expanding its presence with new stores and pop-up locations, which one expert said could mark the beginning of an American revival for the once ...

Toys "R" Us is back in Nashville — for the holidays. The legendary toy retailer was a household name for decades before declaring bankruptcy and closing all stores in 2018. It is now open for the ...

Geoffrey the Giraffe plans a comeback to the Des Moines metro. Seven years after Toys "R" Us closed all of its stores and liquidated its assets amid a bankruptcy case, the new and reformed store ...

After filing for bankruptcy and closing the last of its stores in the summer of 2018, Toys "R" Us is back with a new store in Grapevine Mills Mall. The mall said the new toy store is now open across ...

More than £3.5m worth of fake toys have been seized at the border so far this year, officials have said, with nine in ten being duplicates of a viral doll. The Intellectual Property Office (IPO) said ...