PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Score Fenty Beauty must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools for less.

A s a beauty editor, it is my duty to tell you what skincare, hair, and makeup products to buy. But it's also imperative I ...

We want your monthly horoscope to be On the Nose—literally. At the start of every astrological season, Aliza Kelly, celebrity ...

One Cosmo editor says: "I've been keeping this in my bag to layer with practically every scent I own since the weather started to get a bit warmer and I wanna smell spring-y. The compliments have been ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

We tracked down 30 fragrances that stars like Drew, Taylor and Ryan Gosling said they like and actually wear—and you can too.

Rihanna has recently sparked strong reaction after she receives hate over her sons’ names. Earlier on International Women’s Day on March 8, the Umbrella hit-maker took to Instagram and posted ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Leave it to Rihanna to slay – and remind us of our power. “By far the most powerful thing I’ve ever done as a woman…my little miracles! #International Womens Day,” Ri Ri wrote on Instagram.

For those who don’t know, Rihanna and ASAP Rocky have been dating since 2021. Since then, they’ve welcomed two sons named RZA Athelaston Mayers, born in May 2022, and Riot Rose Mayers, born on Aug ...