"I like the illusion of being cold!" says Bella Poarch as she applies a swipe of blush to her nose. Bella explains how she ...

Bieber joined a growing class of beauty supermoguls this year when her brand sold to Elf Cosmetics for $1 billion. She’s just getting started.

Shein's success on TikTok is also explained by its focus on immediacy and volume of releases, which generates constant and current content ...

My 11-year-old tweenager already follows a daily facial ‘regime’ and adores make-up… but I worry that soon she’ll want to try ...

Our aesthetics are getting appropriated, our brands are struggling to get funding, and retailers seem hesitant to celebrate ...