The advertising campaign began in 1944 and is considered the longest-running public service announcement campaign in U.S. history A real-life Smokey Bear was found burned and clinging to a tree ...

and they had a bear cub that climbed a tree to escape the fire. And though he was badly burned, he was safe, and due to his bravery, the local wildland firefighters named him Smokey.” ...

From a black-and-white conception of conservation, to vivid images in California Redwoods, shoreline of Acadia National Park, ...