PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“It’s one of the three most important natural materials for perfume,” says David Moltz, perfumer and co-founder of D.S. & Durga. The rose’s significance dates back to 10th-century ...

To bring this scent story to life, I chose the rose as the hero note as it is often called the 'Queen of Flowers' and presents such a romantic and timeless facet to the fragrance." Kayali never ...

And that’s exactly what Kattan set out to do with Kayali’s newest creation: Fleur Majesty Rose Royale Eau de Parfum. On March 10, Kayali launched its 27th fragrance — the Fleur Majesty Rose ...

Promise. “I think that there’s a desire for your fragrance to make you stand out and for your fragrance to be unique,” Emma shares. “What we wear impacts our memories, our emotions ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. On a recent trip to Morocco, I knew better than to leave the country without ...

The popular Sakamoto Days anime series receives a new character-themed perfume collection inspired by Taro Sakamoto, Shin ...

May be too intensive for those who prefer more subtle scents Chanel No. 5 is perhaps the most famous fragrance of all time. Heavy with may rose and jasmine, it was the first perfume to be layered ...

Lara Walsh is a Chicago-based writer and editor who covers all things fashion, celebrity, pop culture, travel, and food. When she’s not avidly planning her next trip, she’s writing posts for ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Fleur Majesty Rose Royale. Ahead of Fleur Majesty Rose Royale’s launch, I was able to get a sneak peek during a sit down at the Fairmont San Francisco with the mastermind herself, and I’m here to say ...

A great cologne is more than just a fragrance—it’s an extension of a man’s personality, leaving a lasting impression wherever he goes. Whether you prefer bold and woody notes, fresh citrus bursts, or ...