Though the ‘in’ shades and techniques of the moment may change from season to season, there are some over-arching trends that shape the direction of the global beauty industry each year. For instance, ...

There’s something undeniably bold about a deep burgundy manicure—it’s like slipping on your favorite little black dress, but ...

Miley Cyrus once stunned in a 21-year-old vintage Bob Mackie minidress and golden-blonde hair to ring in New Year's Eve. See ...

Adanola has reworked its classic gym leggings with a flattering wrap-over waist, which helps provide extra support around the ...

I’m heading into my first manicure of 2025 with very clear intentions: something fresh, cool, and extremely January-coded.

Leopard print (an open rosette pattern, not to be confused with the similar dot-like cheetah print) has truly been one of the biggest, most definitive trends of 2025. “Leopard and other animal prints ...

It may not feel like it, but spring is almost here. As you switch out your down coat for a denim jacket, consider it time to change up your nail polish shades too. Unsure what to replace your wine ...

No stranger to spearheading a trend, Hadid has endorsed an unexpected denim style for the season: white jeans. Typically ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From retro throwbacks to the new neutrals to know, these are the bag trends to invest in this year. 1. Chain styles 2. New ...