Feel free to also spot-treat the skin-balancing formula, if you feel so inclined. "You can use this as an eye cream !" ...

Supermodel Ashley Graham returned to the 2025 Victoria's Secret Fashion Show on Wednesday, Oct. 15. Before her second trip to ...

Merit's Great Skin Instant Glow Serum is chock-full of niacinamide and hyaluronic acid to help brighten and hydrate the skin ...

Gone are the days of the simple chocolate Advent calendar; now there's a specialist calendar for everyone to enjoy.

Hair and makeup trends might evolve with every awards season, but the pixie cut remains one of Hollywood’s most enduring signatures. It’s chic, eye-catching and bold—especially when an A-lister is ...

If you’re particular about what you put on your skin, these clean beauty brands globally making waves with their curated ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Celebrity makeup artist Isamaya Ffrench created the olive Isamaya Color Correcting Skin Tint Serum for Bella Hadid. The ...

A Limited-Edition Box filled with 25 award winning favorites–including Tatcha, Glow Recipe, Caudalie, and more! A $591 value ...

Selena Gomez appeared to distance herself from comparisons between her Rare Beauty cosmetics line and Hailey Bieber’s Rhode ...

What’s big in the beauty world this season and beyond? We’ve got the inside scoop on the top five trends you need to know ...

SPF is so important but remembering to wear it or finding one that we enjoy using is half the battle - shoppers love this SPF ...