Apple is making an executive change to try and improve its AI efforts and Siri. Kim Vorrath, who recently helped get the Vision Pro software out the door and has been at Apple for 36 years, has been brought over to Apple’s artificial intelligence and machine learning division and will serve as a “top deputy” to AI boss John Giannandrea,

Apple is making an internal staffing change that it hopes will improve Siri and its artificial intelligence offerings, reports Bloomberg.

Apple Intelligence is getting another update as it integrates further with Siri in iOS 18.4, with on-screen actions coming soon.

Apple has to know that Siri is failing to meet expectations. When one of Apple’s most loyal fans, John Gruber, pens a scathing article titled Siri Is Super Dumb and Getting Dumber, somebody in the C-suite should be sitting up and taking notice.

Apple apparently enlisted its veteran software executive to help fix Apple Intelligence and Siri. Here's what it means for these platforms.

Long-time Apple executive Kim Vorrath has been moved into the Apple Intelligence team following her successes on projects from Apple Vision Pro to the original iPhone.

An Apple veteran is to work directly under Apple's AI boss Giannandrea and optimize the software behind Siri and Apple Intelligence. The need is great.