Giorgio Armani’s Si is arguably the brand’s most popular fragrance and combines floral and earthy notes for a finish that’s ...

Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and generations. But ...

Despite the popularity of #PerfumeTok and online reviews, nothing can replace the experience of actually smelling a perfume. Instead, some fragrance lovers are turning to IRL perfume swap parties, a ...

Discover Grandma’s hidden treasures set to skyrocket in value by 2025. It's time to turn these nostalgic finds into ...

A 30ml bottle of Kenzo Flower typically retails for £50 but has been slashed to £45.99 at The Perfume Shop. Those who make their purchase through TopCashback can bag it for less than £5.

Essential oils are at the heart of most modern perfumes. Here's what they lend to a fragrance and a few of our favorite essential oil-based perfumes.

Parfums de Marly is another brand that PureWow editors can’t get enough of (myself included). Founded in 2009, this niche perfume house is inspired by the 18 th -century French era and the Royal court ...