Sheetz is one of the first convenience stores to have an exclusive map featured in the game. To celebrate its launch, Sheetz ...

To access the map, launch Fortnite on a compatible device, click the search icon and enter 1426-4763-1925. Click here for ...

Sheetz announced Tuesday the unveiling of a custom map in Fortnite, the massively popular battle royale video game.

A map in the popular video game will allow players to go on their own "Sheetz run" featuring some favorite items.

Convenience-store chain Sheetz is debuting a custom Sheetz map in the Fortnite video-game universe. The “Sheetz Run: Only Up!

The new collaboration will have players competing for the best times, with real-world prizes for some of the fastest completions.

The retailer partnered with one of the most popular gaming companies in the U.S. in a marketing move targeting young consumers.

Sheetz will be one of the first convenience stores to have an exclusive map in the game, available from Jan. 24 to Feb. 23 with a $25,000 prize pool.

Sheetz is taking its brand to the virtual world of Fortnite.